Pura

Using Business for Good: Pura is a certified B-Corp and a Carbon Neutral business.

Trusted by Parents: Made in the UK to the highest standards, Pura wipes have won multiple awards, voted for by real parents.

Tough but Gentle: Larger than typical wipes and made with just the right amount of moisture, our wipes are perfect for bottoms, hands, and faces. They effectively tackle even the biggest messes while being gentle on skin and the planet.

Good for the Planet: Sustainably made in the UK, Pura wipes are crafted from biodegradable plant fibers sourced sustainably. They are 100% plastic-free, certified Vegan, and cruelty-free. Our soft resealable lid minimizes plastic content and keeps wipes fresh, while our packaging is recyclable.

Good for Babies: With 99% water and organic aloe vera, our soft and gentle wipes are EWG Verified and Allergy UK certified. They are free from fragrance, alcohol, parabens, and chlorine, making them totally chlorine-free, hypoallergenic, and pH balanced—ideal for newborns, toddlers, and sensitive or eczema-prone skin.

Using Business for Good: Pura is a certified B-Corp and a Carbon Neutral business.

Trusted by Parents: Pura wipes have won multiple awards, voted for by real parents.

Safe to Flush: These wipes meet flushability guidelines set by IWSFG and INDA GD4.

Good for the Planet: Sustainably made to the highest standards. Pura’s wipes are made from biodegradable plant fibers sourced sustainably and are 100% plastic-free, certified Vegan, and cruelty-free. We use a soft resealable lid to minimize plastic content and keep wipes fresh. Our packaging is recyclable.

Great for Potty Training: Perfect for little hands, these wipes disintegrate in moving water just like toilet paper, preventing blockages or fatbergs.

Good for Toddlers: With 99% water and organic aloe vera for gentle cleansing, our soft wipes are free from fragrance, dyes, alcohol, parabens, and chlorine. They are hypoallergenic and pH balanced, making them ideal for sensitive and eczema-prone skin.