PROUDLY Defining Detangler & Refresher

PROUDLY US: The first baby brand dedicated to the unique needs of Black & Brown babies and their special skin. We celebrate children of color and their village of caretakers. With love, Gabrielle Union & Dwyane Wade.

• PLANT-BASED INGREDIENTS: Our team of Black professionals—a dermatologist, pediatrician, and chemist—carefully selects ingredients to nourish dry, sensitive skin. Our formula is free from mineral oil, petrolatum, lanolin, synthetic fragrances, parabens, PEGs, and phthalates.
• HOW TO USE: Spray the Defining Detangler onto hair before combing or styling. For a complete hair care routine, pair with PROUDLY Softening Shampoo and PROUDLY Heavy or Medium Conditioners.
• GENTLE-FOR-BABY: Our moisture-rich formula ensures tangle-free hair! Key ingredients include:
  • Jojoba Milk, Squalane & Coconut for hydration
  • Rosemary Extract & Glycerin to nourish the scalp
  • Marshmallow Root for slip & detangling
  • Fennel Seed to strengthen & prevent breakage
• BYE-BYE TEARS & TANGLES: Whether as part of a wash routine or for on-the-go moisture, refresh and revive coils, curls, and waves with just a few spritzes. This lightweight formula is designed for kids and babies with textured hair, helping to soften, hydrate, and detangle.